By Advocatenewsng.com
COURSE for Thought is a digital education brand focused on empowering individuals to monetize their knowledge by creating and selling online courses. Our flagship product, “How to Sell Courses”, is designed to provide practical, step-by-step guidance on packaging expertise, marketing effectively, and generating income online. With Nigeria and Africa’s growing interest in digital entrepreneurship, this course is positioned to tap into a high-demand market and generate sustainable profits.
Problem Statement:
Millions of people have valuable skills and knowledge but lack the framework to monetize them. While online learning is growing rapidly, many aspiring course creators struggle with:
Not knowing how to structure their knowledge into a sellable course.
Lack of marketing strategies to reach buyers.
Limited access to affordable, step-by-step guidance
The Solution:
Course for Thought’s “How to Sell Courses” solves this problem by:
. Teaching practical strategies with no fluff.
. Providing a ready-to-sell digital product that learners can also resell.
. Offering affordable entry at just ₦5,500, making it accessible to a wide audience
Target Market:
. Students & graduates seeking online income.
. Freelancers, coaches, and professionals looking to monetize skills.
. Aspiring digital entrepreneurs across Nigeria and Africa.
. Small business owners wanting to expand online.
Business Model & Pricing:
Direct sales at ₦5,500 per digital product.
Reseller model: buyers can also sell the course to others, creating a community-driven distribution system.
Upsell opportunities: advanced digital marketing, social media growth, and branding courses.
Marketing & Sales Strategy:
Influencer marketing on Instagram, TikTok, and YouTube.
WhatsApp and Telegram groups for community-driven promotion:
. Affiliate partnerships to expand reach.
. Targeted Facebook/Instagram ads to aspiring entrepreneurs.
. Content marketing (short-form video & blog posts) to establish brand authority.
Competitive Advantage:
. Affordable entry price compared to other online business courses.
. Step-by-step, action-based guidance (no theory overload).
. Built-in reselling opportunity, making it both a learning and earning product.
Focus on African entrepreneurs, with relevant case studies and examples:
. Financial Projection (First 6 Months).
. Conservative estimate: 200 sales/month @ ₦5,500 = ₦1,100,000/month.
. 6 months revenue: ₦6,600,000.
Costs: Influencer marketing, ads, hosting, content creation (~₦1,000,000):
. Projected profit (6 months): ₦5,600,000.
Conclusion & Call to Action:
Course for Thought is not just a course—it’s a movement to help everyday people monetize their knowledge and step into digital entrepreneurship. With a strong market demand, low entry cost, and a scalable sales model, this business is primed for growth.
We invite investors, partners, and collaborators to join us in scaling Course for Thought into one of the leading digital education brands in Africa.
You can reach out to our team @ Email: ekeleibe9999@gmail.com; 07081325069.
CEO, Delight Ekele Ibe-Uwaleke.
